Rural Youth Placement- Optometrician Course- Titan

The above picture is of Rural Youth from Maharajganj District of Uttar Pradesh State who have been selected for Optometry Training and Placement with Titan Eye Care. The youth is 12th pass, having Science background and positive attitute. They underwent rounds of written test, Interviews and screening processess conducted at Gorakhpur and Delhi. Currently this batch is undergoing a fully residential training program at Bangalore. This training is Free for them and is funded by the Titan Group.
eJeevika has sourced these brought youth from the villages of Maharajganj district with the help of our Field Team.
The youth is undergoing a life changing experience by getting exposure to the best training in state of the art Institute, good hostel facilities and industry interface (Tata Group). They will be ready to join work in 18 months as Professional 'Optometritians' with Titan Eye Care Brand.

Maslows theory applicable in attracting Talent

eJeevika has been trying to make rural youth employed by training, certifying and employing them.
It seemed very obvious that those who do not have a Job will like to get certified, skilled and employed.
But to our surprise we found out a couple of interesting insights which are obvious but we had underestimated their strengths.
eJeevika has approached more than 100 candidates to take up a course in the construction industry for 3 months, get certified and eventually start working. We thought that at least 50% of the youth will enroll for this course (pls note that it is a free residential training course where all the expenses are covered followed by assured employment). 15 candidates showed willingness but none of them pursued this course. The 15 candidates started for the training destination by train but got down at some other station (a fellow passenger told them about a job opportunity of becoming cleaners in a temple) and joined the work where they got immediate money. We came to know that 3 months training period was a long wait for them.
Now this is not a one of example. We have witnessed similar incidences many times in the last few years.
Today, I was discussing Maslow’s theory with a team mate and it struck me that the reason the rural youth is behaving in this particular way is because of their unmet basic level needs.
Maslow posited that people want and are forever striving to meet various goals. Because the lower level needs are more immediate and urgent, then they come into play as the source and direction of a person's goal if they are not satisfied.
A need higher in the hierarchy will become a motive of behavior as long as the needs below it have been satisfied. Unsatisfied lower needs will dominate unsatisfied higher needs and must be satisfied before the person can climb up the hierarchy.
Knowing where a person is located on the pyramid will determine his behavior. For example, motivating a middle-class person (who is in range 4 of the hierarchy) with a certificate and free skill training course will have a far greater impact than using the same motivator to affect a minimum wage person from the ghetto who is desperately struggling to meet the first couple of needs.
Another client of ours who wants to train healthcare specialists has worked out a beautiful approach of attracting and retaining the trainees. Initially they were facing a tough task of attracting 12th pass candidates for a diploma course followed by full time employment. They were training the youth free of cost and were also offering them a stipend of Rs. 3000/- per month. After the initial hurdles they revised the stipend amount to Rs. 5000/- per month.
The candidates were thrilled and very enthusiastic after this revision. This slight change in the amount has taken care of the candidates basic level needs and they are now open to pursue the higher level needs like skill training and certification.

Interships at eJeevika

http://blog.internshala.com/summerinternship/management-internships/


Archive for the ‘Management Internships’ Category
Internship with eJeevika- Market Research – Multiple Locations- India
November 11th, 2011

“The soul of India resides in its villages” is perhaps most quoted and least acted upon statement. The socio economic divide between India and Bharat, between haves and have nots is widening and we, for our own good, can’t afford to remain silent spectators. The growth has to be inclusive for overall progress of the country and employment of rural youth is a powerful driver to achieve that.

Have you ever been disturbed by the question of limited career choices (if any) available to rural youth – youngsters just like you and me but who did not have access to A class higher education as we did? If yes, the internship at eJeevika could be a great first step that you may take in the direction of bridging the gap. Check out what some of the leading publications like India Today & Economic Times have to say about eJeevika.Last date to apply is 15th December 2011

About Internship: - The Market research profile for winter ’11 involves meeting pre- specified institutes and creating a database of candidates (fresh and experienced) with the help of technology tools of eJeevika at the district level. Conducting events and counseling sessions to engage with students. Meeting local industry bodies and understanding their human resource requirements.

The project would be challenging, interesting and when completed, extremely fulfilling. What more, eJeevika might consider you for a pre-placement offer with a competitive package based on your performance.

Who can apply: - Both Male and Female candidates interested in Market research and business development profiles can apply.

Location: - Punjab, Himachal, Haryana, UP, MP, Gujarat, Rajasthan, J&K and Delhi (Two interns per state- 18 interns in total). Candidates will work in districts around their place of study or stay. There is no need for the candidates to relocate themselves.

Duration: - 5 weeks

Start date: - 1st Dec-2011

Stipend: - A basic stipend of Rs.2000/-

How to apply: – Please ensure that your Internship CV adheres to these basic guidelines before hitting submit button. If all set, go ahead and apply here. The last date for applications is 15th December 2011 – Hurry!

“You can also share any meaningful internship that you know of here and join the movement to build a Wikipedia of internships and win exciting prizes. Check out the FAQs Section for more details.”

FICCI global Skill Summit

A few snapshots of our participation.

4th Global Skills Summit- Ministry of Labour and Employment Government of India and FICCI

eJeevika participated in the Global Skill Summit held in New Delhi at FICCI.

eJeevika and Labtech International jointly participated in the Exhibition.(In the picture are Mr. Deepak Mehrotra (Director eJeevika) and Mr. Shafiek Sultan (Labtech International).


In this exhibition eJeevika focused on the 500 million youth skill agenda, that every one in the skills domain is trying to address.

"Where are the 500 million youth? Who are they? What do they want?"
eJeevika proposed its MOBILIZATION Solution to address this Pressing Issue.
If you want to know more about eJeevika's Mobilization solution then contact us, we will be happy to share.

The Key note speaker Mr. Ramadorai, Advisor, PM National Skill Development Council said in his address that employ-ability solutions should be able to 'Scale, Replicate and should have Robust Monitoring Mechanisms'.

Mr. Sharda Prasad, Director General, DGE&T, Ministry of Labour and Employment, GOI mentioned that there is a pressing need to digitize the Employment Exchange of India.

Every one in the Skills eco-system are facing the lacuna of mobilizing the unemployed youth, a problem to which eJeevika has appropriate solutions.

CSR spends to include training and skills enhancement expense

Courtesy:CauseBecause Citizen Bureau, July 1, 2011

According to the ministry of corporate affairs, the expenses incurred in training and skills enhancement of employees can be counted as a company’s contribution towards corporate social responsibility (CSR), and can be included in CSR spends in the annual report.

The provision has been added in the new Companies Bill, which will be tabled in Lok Sabha. The bill proposes that companies with a net worth of Rs 500 crore and above or turnover of Rs 1,000 crore should voluntarily spend two per cent of their net profits towards CSR activities and report these to their shareholders in annual reports.

‘We are looking at a structured regime where India Inc. may execute certain measures and be considered compliant with CSR activities. These activities have to be reported in a particular format by companies in their annual reports. The information they need to provide include money spent on CSR, details on vocational training provided, institutions and non-government organizations engaged in training, number of people trained and/or absorbed, or self-employed,’ an official in the ministry of corporate affairs told The Indian Express.

Early this month, Chief Election Commissioner SY Qureshi had said that CSR is not charity but a question of one's very survival. Attending a conference organized by the Bombay Chamber of Commerce and Industry, Qureshi had said that India needs Warren Buffet and Bill and Melinda Gates to teach corporate houses about the need for CSR. ‘What you do is not CSR but corporate social compulsion,’ he had stated.

In December 2009, the ministry had announced voluntary CSR norms on how firms can deal with the expectations of stakeholders and society. A parliamentary standing committee had proposed later that the new Companies Bill must ask companies to mandatorily spend two per cent of their profits towards CSR activities. The ministry, however, plans to make such spend voluntary.

http://www.causebecause.com/news-detail.php?NewsID=370

eJeevika New Lauches

Launcing a New center in Village Rajpur, Maharajganj District of Eastern UP on 13th June,2011.
Launching a New center in Puthimari-Kamrup District, Gwahati, Assam on 12th June,2011.